India’s prestigious brand for innovative and healthy Cookware & Appliances – Wonderchef, promoted by Ravi Saxena and Celebrity Chef Sanjeev Kapoor, has launched its First Exclusive Brand Outlet (EBO) in Pune. The Outlet is located at Pune’s most premium Mall, Phoenix Marketcity, Viman Nagar. With this addition, now Wonderchef has 6 outlets in the country besides its omni-channel presence across 5000 retail outlets. The store launch was graced by Chef Sanjeev Kapoor, Mr. Ravi Saxena (MD, Wonderchef) and Ms. Mukti (Marketing Head) and other prominent personalities of the city.
Wonderchef, a 200 Crore company, offers a wide range of premium cookware and appliances across the country through its multi-channel sales (E-commerce, Modern Trade, EBO, Teleshopping, General Trade outlets) and Direct to Home network (which engages more than 50,000 women). Wonderchef promises you to enjoy the world class easy-to-use healthy kitchenware, specially crafted by Chef Sanjeev Kapoor.
Pune outlet is the 6th exclusive brand outlet of Wonderchef in India.
On the launch occasion, Mr. Ravi Saxena, Managing Director, Wonderchef Home Appliances (P) Ltd said, “Wonderchef has grown into a trusted & the most loved brand of non-stick cookware and healthy appliances in the country. Our clear focus is to strengthen this positioning. Everything we would do over the next three years would be in this direction till such time we are one of the top 3 players in kitchenware industry in India. As of now we have total 6 EBOs and we plan to open 2 more stores in Delhi and 1 in Bangalore by next month. Soon we are going to be present across Metros with partners who are passionate about cooking and want to be a part of the growing Wonderchef family”, he added.
Chef Sanjeev Kapoor launched the Outlet amongst a huge gathering and a Live Cooking Competition was the highlight of the launch. Chef Sanjeev Kapoor judged the recipes and gave away prizes. He said “I am very happy and overwhelmed to see the enthusiasm and zeal in the people of Pune. It gives me immense pleasure to see an evolving cooking culture with such innovative recipes. Wonderchef is committed to empowering women by enabling them to cook better.”