William Grant & Sons, the 130 year-old family run Scottish distiller, recently announced a deal with Modi Distilleries Limited to bottle and launch Grant’s Blended Scotch whisky in India.
Under the terms of the deal, Grant’s Scotch Whisky will be shipped in bulk from Scotland to Modi’s distillery at Modinagar in Uttar Pradesh, where it will be bottled and packaged before being sold nationwide. The brand will initially be sold from September in Delhi, Haryana, Uttar Pradesh, Andhra, Telengana, Goa, Karnataka and Maharastra.
According to IWSR global forecasts, India is expected to be one of the largest contributors to global whisky growth over the next 5 years. The Blended Scotch market in India is expected to grow to 5 million cases by 2021. Currently the scale of the market for Scotch brands bottled in India is ten times larger than those bottled in Scotland and imported.
For more information on the company, please visit www.williamgrant.com